Quirks – November 2009

Quirks – November 2009


Nov 23, 2009

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The survey burden factor

[excerpt] Particularly, making a survey more engaging can: improve the respondent experience; decrease droppoff rates; change the way that some people answer questions; and decrease the number of inattentive respondents.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA