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Quirks – May 2011

Quirks – May 2011

iModWPAdmin

May 23, 2011

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A Clearer Picture: Showtime Uses Hybrid Approach to Take the Pulse of Nurse Jackie Viewers

[excerpt] For insights into how viewers prefer to watch its hit series Nurse Jackie, the Showtime network used both quantitative and qualitative methods, drawing on an online survey and web-based chats…

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association