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Quirks – May 2011

Quirks – May 2011

iModWPAdmin

May 23, 2011

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A Clearer Picture: Showtime Uses Hybrid Approach to Take the Pulse of Nurse Jackie Viewers

[excerpt] For insights into how viewers prefer to watch its hit series Nurse Jackie, the Showtime network used both quantitative and qualitative methods, drawing on an online survey and web-based chats…

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske