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Quirks – July 2008

Quirks – July 2008

iModWPAdmin

Jul 23, 2008

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Navigating the Online Qualitative Landscape

[excerpt] Over the past decade, a number of methods and solutions have emerged that marry qualitative with the online space, creating an ever expanding array of options to meet researchers’ needs.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association