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Quirks.com – June 2010

Quirks.com – June 2010

iModWPAdmin

Jun 23, 2010

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Defining and Evaluating the Benefits of Hybrid Research

[excerpt] Given the growth and apparent staying power of hybrid research (also commonly referred to as mixed-mode or fused research), Denver research company iModerate wanted to give the research community some clarity around this term. Numerous studies have revealed a wide range of definitions, applications and benefits, but still the industry lacks a consistent or mutually agreed upon definition.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service