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Progressive Grocer – August 2012

Progressive Grocer – August 2012

iModerate Author

Aug 09, 2012

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Consumers Fuzzy on Fortified, Functional Foods

[excerpt] A qualitative study conducted by Denver, Colo.-based iModerate Research Technologies investigates consumers’ perceptions about two nutritious food groups: functional foods that contain natural health benefits such as antioxidants in blueberries, and fortified foods like pastas that contain calcium and vitamins.

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iModerate Author

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association