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Pittsburgh Post-Gazette – January 2011

Pittsburgh Post-Gazette – January 2011

iModWPAdmin

Jan 23, 2011

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Do e-books pack same punch as print ones?

[excerpt] The iModerate study reported that readers’ biggest gripe with the digital book world is its limits on electronic sharing. “Respondents love passing along books they enjoyed to friends and family, and find it frustrating or disappointing that they cannot easily continue this ritual with e-books,” the company reported.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske