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Pittsburgh Post-Gazette – January 2011

Pittsburgh Post-Gazette – January 2011

iModWPAdmin

Jan 23, 2011

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Do e-books pack same punch as print ones?

[excerpt] The iModerate study reported that readers’ biggest gripe with the digital book world is its limits on electronic sharing. “Respondents love passing along books they enjoyed to friends and family, and find it frustrating or disappointing that they cannot easily continue this ritual with e-books,” the company reported.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association