News & Events

Latest from News & Events

Quirks – November, 2012

The 5 absolute, no-excuse, must-dos for qualitative researchers [excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper

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Lessons Learned from Reebok|CrossFit Facebook Fans

Going to the Market Research Event in Boca Raton? If so, we would love for you to join us for our

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Survey Magazine – September 2012

20 Researchers You Need to Know [excerpt] Jenn Jackson has spent the vast majority of her research career with

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Toluna Launches Qualitative Omnibus

Denver, CO (September 4, 2012) – Toluna, one of the world’s leading online research respondent and technology providers, today

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Progressive Grocer – August 2012

Consumers Fuzzy on Fortified, Functional Foods [excerpt] A qualitative study conducted by Denver, Colo.-based iModerate Research Technologies investigates consumers’

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New Study Reveals Consumers’ Perceptions about Specific “Health Foods”

Denver, CO (March 22, 2012) – A new study from iModerate Research Technologies, a leading qualitative research firm, focuses

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Survey Magazine – April 2012

Technology and the Changing World of Research Design [excerpt] In the end, you can come up with the most

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New Study Shows How Social TV Impacts Viewing Habits

Denver, CO (March 22, 2012) – A new study from iModerate Research Technologies, a leading qualitative research firm, shows

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Online Media Daily – March 2012

Social Media Chatter Ups Live TV Stats [excerpt] What sort of consumers are participating in social TV? iModerate found 

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National Journal – March 2012

New Tool for Pollsters and Researchers [excerpt] Online research respondents don’t always accurately represent their voting histories. But a

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Marketing Daily – March 2012

Understanding Social Media ‘Personas’ Is Key [excerpt] A new study from Coca-Cola Retailing Research Council of North America and

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Catalist & iModerate Team Up to Launch Voter Insider

Washington, DC (February 16, 2012) – Catalist, a data services company serving the progressive community, and iModerate Research Technologies,

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Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy