News & Events

Latest from News & Events

Quirks – November, 2012

The 5 absolute, no-excuse, must-dos for qualitative researchers [excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper

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Lessons Learned from Reebok|CrossFit Facebook Fans

Going to the Market Research Event in Boca Raton? If so, we would love for you to join us for our

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Survey Magazine – September 2012

20 Researchers You Need to Know [excerpt] Jenn Jackson has spent the vast majority of her research career with

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Toluna Launches Qualitative Omnibus

Denver, CO (September 4, 2012) – Toluna, one of the world’s leading online research respondent and technology providers, today

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Progressive Grocer – August 2012

Consumers Fuzzy on Fortified, Functional Foods [excerpt] A qualitative study conducted by Denver, Colo.-based iModerate Research Technologies investigates consumers’

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New Study Reveals Consumers’ Perceptions about Specific “Health Foods”

Denver, CO (March 22, 2012) – A new study from iModerate Research Technologies, a leading qualitative research firm, focuses

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Survey Magazine – April 2012

Technology and the Changing World of Research Design [excerpt] In the end, you can come up with the most

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New Study Shows How Social TV Impacts Viewing Habits

Denver, CO (March 22, 2012) – A new study from iModerate Research Technologies, a leading qualitative research firm, shows

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Online Media Daily – March 2012

Social Media Chatter Ups Live TV Stats [excerpt] What sort of consumers are participating in social TV? iModerate found 

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National Journal – March 2012

New Tool for Pollsters and Researchers [excerpt] Online research respondents don’t always accurately represent their voting histories. But a

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Marketing Daily – March 2012

Understanding Social Media ‘Personas’ Is Key [excerpt] A new study from Coca-Cola Retailing Research Council of North America and

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Catalist & iModerate Team Up to Launch Voter Insider

Washington, DC (February 16, 2012) – Catalist, a data services company serving the progressive community, and iModerate Research Technologies,

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association