News & Events

Latest from News & Events

Mobile Commerce Press – August 2013

Mobile Commerce Research Examines its Impact on Shopping [excerpt] The study indicated that even though mobile commerce is growing

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Survey Magazine – July 2013

20 Researchers You Need to Know [excerpt] Sonya’s efforts have significantly impacted the project process and the collaboration that

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Mike Israel Joins the iModerate Team as SVP, Sales

Denver, CO (May 24, 2013) – iModerate Research Technologies, a leading qualitative research firm, recently hired Mike Israel as

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Decipher and iModerate Team Up to Offer Joint Technology Solutions

Denver, CO (April 24, 2013) – iModerate Research Technologies and Decipher have formed a partnership to offer integrated technology solutions to

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Research Live – April 2013

Decipher Teams Up with iModerate Research Technologies [excerpt] iModerate’s qualitative conversation technology, which allows for personal, real-time conversations with

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iModerate and Catalist Win Coveted Pollie Award

Denver, CO (April 9, 2013) – iModerate and Catalist won the 2013 Pollie Award for best use of technology

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Online Media Daily – March 2013

Plural Generation Represents New Challenges for Marketers [excerpt] Less focused on materialistic goals, iModerate’s findings suggest that Plurals  are

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New Study Details How the Next Generation of Americans View the American Dream

Denver, CO (March 12, 2013) – A new study from iModerate, a leading qualitative research firm, takes an in-depth

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Greenbook Webinar

iModerate will be hosting a Greenbook webinar with John Deere On April 3 at 2:00 pm EST, entitled “More

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Greenbook – March 2013

Achieving true engagement and consumer-centric marketing goes beyond just the sales and marketing departments. [excerpt] Today’s consumer demands a

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L.A. Times – March 2013

Kevin James TV ad turns off twice as many voters as it wins over. [excerpt] The James ad turned

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Survey Magazine- February 2013

The Key to Consumer-Centric Marketing [excerpt] The insights that can be gained by simply having a dialogue with your

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Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA