News & Events

Latest from News & Events

Mobile Commerce Press – August 2013

Mobile Commerce Research Examines its Impact on Shopping [excerpt] The study indicated that even though mobile commerce is growing

Read Now

Survey Magazine – July 2013

20 Researchers You Need to Know [excerpt] Sonya’s efforts have significantly impacted the project process and the collaboration that

Read Now

Mike Israel Joins the iModerate Team as SVP, Sales

Denver, CO (May 24, 2013) – iModerate Research Technologies, a leading qualitative research firm, recently hired Mike Israel as

Read Now

Decipher and iModerate Team Up to Offer Joint Technology Solutions

Denver, CO (April 24, 2013) – iModerate Research Technologies and Decipher have formed a partnership to offer integrated technology solutions to

Read Now

Research Live – April 2013

Decipher Teams Up with iModerate Research Technologies [excerpt] iModerate’s qualitative conversation technology, which allows for personal, real-time conversations with

Read Now

iModerate and Catalist Win Coveted Pollie Award

Denver, CO (April 9, 2013) – iModerate and Catalist won the 2013 Pollie Award for best use of technology

Read Now

Online Media Daily – March 2013

Plural Generation Represents New Challenges for Marketers [excerpt] Less focused on materialistic goals, iModerate’s findings suggest that Plurals  are

Read Now

New Study Details How the Next Generation of Americans View the American Dream

Denver, CO (March 12, 2013) – A new study from iModerate, a leading qualitative research firm, takes an in-depth

Read Now

Greenbook Webinar

iModerate will be hosting a Greenbook webinar with John Deere On April 3 at 2:00 pm EST, entitled “More

Read Now

Greenbook – March 2013

Achieving true engagement and consumer-centric marketing goes beyond just the sales and marketing departments. [excerpt] Today’s consumer demands a

Read Now

L.A. Times – March 2013

Kevin James TV ad turns off twice as many voters as it wins over. [excerpt] The James ad turned

Read Now

Survey Magazine- February 2013

The Key to Consumer-Centric Marketing [excerpt] The insights that can be gained by simply having a dialogue with your

Read Now

Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide