News & Events

Latest from News & Events

iModerate raises the bar for market research with first-ever longitudinal qualitative product suite

Denver, CO (June 11, 2014) – iModerate, the leading qualitative research firm, today announced the launch of Qual Tracker, a

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AdWeek article on wearable tech featuring iModerate

Nike FuelBand and Other Health Wearables Have Branding Issues Judging from iModerate’s data, it’s possible that Nike has decided

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Research Industry Voices – May, 2014

How to get the most from exploratory research Good exploratory research has the ability to unearth new ideas, take

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iModerate enhances its research suite with private boards

Denver, CO (May 6, 2014) – iModerate, the industry leader in one-on-one research conversations, has expanded its research suite to

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IIEX North America

iModerate will be speaking and exhibiting at the IIEX Show in Atlanta June 16-18. iModerate’s Jen Drolet will be

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UTA MSMR Conference

iModerate will be speaking at the UT Arlington Market Research Conference On April 3. David Howlett will be discussing

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MediaPost – February, 2014

New Creating Consumer Intimacy in a Big Data World An overreliance on Big Data has the potential to create

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iModerate Named Among The 50 Most Innovative Market Research Companies

Denver, CO (February 5, 2014) – iModerate, the leader in online, one-one conversations, has been named one of the top

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Yahoo! Finance – January, 2014

New Study Shows College Degrees Still Highly Valued, but Post-School Expectations Are Skewed As college students settle back into

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New Study Shows College Degrees Still Highly Valued, But Post-School Expectations are Skewed

Denver, CO (January 14, 2014) – As college students settle back into class after their holiday break, a new study

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Greenbook Blog

The impact of “other” [excerpt] Because a growing percentage of the population identifies with more than one race, only

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iModerate Adds Two New Senior Executives

Denver, CO (October 16, 2013) – iModerate , a leading qualitative research firm, recently hired David Howlett as SVP, Innovation

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere