News & Events

Latest from News & Events

Security Hive article on the smart home featuring iModerate

This piece in Security Hive highlights our research report on the smart home, discussing the perceived benefits and drawbacks of the

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Nine out of ten consumers are excited about the ‘smart home,’ but definition isn’t clear and security and privacy issues abound

DENVER—October 29, 2014—Consumers foresee the arrival of the smart home as even more imminent than that of smart cars

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When electric shocks are preferred over quiet solitude – Quirks article

Our Director of Insights and Analysis, Sonya Turner, dives into the findings from a Harvard and University of Virginia

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Home improvement retailing features iModerate’s consumer confidence findings

Home Improvement Retailing, a premier source for home improvement news in Canada, featured findings from our third quarter Consumer Confidence

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GreenBook interviews Jen Drolet about future of qualitative research

Qual at Quant Scale: The iModerate Vision for the Future of Consumer Research Jen Drolet, Managing Partner of iModerate,

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Geekwire article on movies featuring iModerate

Our culture of ‘like’ means there’s no time left to hate  This piece builds off of iModerate’s research on declining

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Consumer confidence dips; New study sheds light on what’s behind the lower September index

DENVER—September 30, 2014—A new study from leading qualitative research firm iModerate provides background and depth behind the lower September

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Chelsea Gibbons Awarded QRCA Young Professionals Grant

DENVER—September 26, 2014—Chelsea Gibbons, a Qualitative Director at iModerate, a leading qualitative research firm, has been awarded a Young

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Julia Eisenberg joins the iModerate team as SVP, Client Services

Denver, CO (September 2, 2014) – iModerate Research Technologies, a leading qualitative research firm, recently hired Julia Eisenberg as Senior

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Increasing intimacy through rapport – Greenbook article

With intimacy becoming the new buzz word in the industry, I believe it is important to step back and

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Where have all the wearables gone article in MediaPost

The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not

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Survey Magazine Interviews Jen Drolet about QualTrackers

Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research