News & Events

Latest from News & Events

4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

There’s no better model than nonprofits for learning how to cultivate passionate and loyal “customers.” Nonprofits are masters of

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iModerate Ranks Among the 25 Most Innovative Research Firms in the World

DENVER — January 14, 2015 — iModerate is one of the top 25 most innovative research firms in the world, according

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Marketing to the new (self-identified) middle class featured on CMO.com

Customer segmentation is at the heart of every marketing program. And even with the litany of new social, behavioral,

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‘Checking your blindspots’ featured in GreenBook

GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will

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‘Got commentary? 4 steps to feed it into the CX machine’ featured in Business 2 Community

Business 2 Community recently featured an article written by Partner and Head of Marketing Adam Rossow that outlines four

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The Hub takes Five Minutes with Adam Rossow, Partner and Head of Marketing

Adam Rossow, Partner and Head of Marketing at iModerate, was recently featured in The Hub’s Five Minutes With series. Check out

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Entrepreneur article on social engagement featuring iModerate

A recent Entrepreneur article, ‘7 Ways to Set Your Twitter Feed on Fire’  features research conducted by iModerate and

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How the ‘why’ of Net Promoter Score unlocks its true potential

Join us February 11th for a Brand Manage camp webinar with Adriana Smith of Reliant Energy and Lisa

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United Way enlists iModerate to engage with millennials

DENVER — January 14, 2015 — iModerate, a leading qualitative research firm, today announced a new research engagement with United

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Quirks article on the state of market research featuring Adam Rossow

Adam Rossow, Partner and Head of Marketing at iModerate, was featured alongside other industry leaders in an article titled The

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‘A little help from my brands’ featured in MediaPost

MediaPost Marketing Daily section recently featured a blog written by Partner and Head of Marketing Adam Rossow that discusses

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iModerate partners with Luminoso to help companies take the next step in consumer understanding

DENVER, CO—November 19, 2014—iModerate, a leading qualitative research firm, today announced a partnership with Luminoso, an innovative, rapidly growing

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske