News & Events

Latest from News & Events

Brand Wars: Trader Joe’s vs. Whole Foods – featured on The Packer

Findings from our recent Brand Wars study were featured on The Packer, the leading source for produce industry news. Check

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4 tips to supersize dads’ in-store spend – featured in MediaPost

Historically, marketers have explicitly tried to tempt moms in store. But brands have stepped up their ‘dadvertising,’ and for

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New iModerate Study Reveals Differing Perceptions of Trader Joe’s and Whole Foods

DENVER – Oct. 28, 2015 – A new qualitative research study by iModerate, a leading consumer insights firm, found

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Stores rejoice as dads take their kids shopping – research featured in Retail Wire

We recently wrapped up research on the emotional factors at play when dads make impulse purchases for their kids.

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9 types of research bias and how to avoid them – featured in Quirks

Seasoned research experts know that bias can find its way into any research program – its naïve to think

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Prime Day: Why Amazon gives away video content – article in Forbes

iModerate’s Brand Wars: Streaming Services research was recently featured in a Forbes.com article regarding the internet video space and

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Omnishopper 2015

We’re headed to Chicago next week for IIR’s Omnishopper 2015: Activating Marketing & Insights Strategies at Retail. We’ll be

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Upcoming Webinar: Deconstructing dads in the aisle

Join us as we dissect dads’ “on a mission” approach in the aisle. Based on new research findings, we

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Wearables are a game-changer in market research – article in MarketingProfs

From Fitbits to the Apple Watch to eyeglasses to clothes and even smart jewelry, smart wearable devices are poised

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Why Netflix reigns supreme – Article in USA TODAY

USA TODAY, as part of a cord-cutting series, featured iModerate’s research on consumer perceptions of Amazon, Hulu, and Netflix

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Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

iModerate’s research on consumer perceptions of Netflix, Hulu, and Amazon’s streaming services was featured in a recent article in

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New study reveals why consumers prefer Netflix over Hulu and Amazon

DENVER – June 24, 2015 – Video streaming services are becoming hugely successful in the mainstream as more consumers

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy