News & Events

Latest from News & Events

Growth in Mobile Banking to Come From Consumers Who Plan to Buy a Smartphone or Tablet in the Next Six Months

Denver, CO (June 23, 2011)- A recent study of over 1,400 U.S. consumers conducted by Chadwick Martin Bailey and

Read Now

iModerate Research Technologies Ranked 11th in Innovation

(Denver, Colorado) June 15, 2011 – iModerate Research Technologies, a leading online qualitative research firm, was ranked eleventh for

Read Now

Survey Magazine – June 2011

Why Hybrid? Why Now? [excerpt] Adding a qualitative component gives you the consumers’ voice, identifiable language and the story

Read Now

SmartMoney – May 2011

Share a Coupon, Double Your Savings? [excerpt] It’s a win for coupon-clippers, but also for the companies hoping to

Read Now

Quirks – May 2011

A Clearer Picture: Showtime Uses Hybrid Approach to Take the Pulse of Nurse Jackie Viewers [excerpt] For insights into

Read Now

Internet Retailer – March 2011

Smartphone owners like to scan and save, study finds [excerpt] Smartphone owners are realizing the power of the mobile

Read Now

iModerate Research Technologies Ranked 2nd in Customer Satisfaction

(Denver, Colorado) March 18, 2011 – iModerate Research Technologies, a leading online qualitative research firm, was ranked second for

Read Now

We’re Number 2!

We are thrilled to report that in the 2011 Annual Survey of Market Research Professionals, conducted by marketresearchcareers.com, iModerate

Read Now

Smartphones Lead to Greater Transparency in the Shopping Experience

Denver, CO (March 9, 2011)- A new report from Chadwick Martin Bailey and iModerate Research Technologies finds smartphones are

Read Now

New Study Shows How Ebooks Have Changed the Reading Landscape

Denver, CO January 27, 2011 – In a recent study to understand how portable, multi-function devices or MFDs (e.g.,

Read Now

iModerate Adds Two New Vice Presidents to the Business Development Team

Denver, CO. (January 25, 2011) – iModerate Research Technologies, a leading online qualitative research firm, recently hired Steve Auerbach

Read Now

Pittsburgh Post-Gazette – January 2011

Do e-books pack same punch as print ones? [excerpt] The iModerate study reported that readers’ biggest gripe with the

Read Now

Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA