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Omnishopper 2015

Omnishopper 2015

iModerate

Jul 13, 2015

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We’re headed to Chicago next week for IIR’s Omnishopper 2015: Activating Marketing & Insights Strategies at Retail. We’ll be exhibiting as well as speaking about a new insights solution that allowed us to understand dads in the aisle. We’re excited for a few days of learning, discussing, and exploring all things omnichannel.

Click here to register. Use the code OMNI15IMODERATE for 20% off your registration fee.

Let us know in the comments below if you plan to attend, we’d love to see you there!

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research