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National Journal – March 2012

National Journal – March 2012

iModerate Author

Mar 08, 2012

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New Tool for Pollsters and Researchers

[excerpt] Online research respondents don’t always accurately represent their voting histories. But a new tool called Voter Insider aims to fix that.

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iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research