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MediaPost – August 2010

MediaPost – August 2010

iModWPAdmin

Aug 23, 2010

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Study Shows Consumer Spending Patterns Still in Flux Across Product Categories

[excerpt] Having weathered the recession, people are still wary about spending in the future. And while much is still uncertain, marketers who want to be successful in the post-recession era should begin figuring out what the “new normal” is going to be.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske