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MediaPost – August 2010

MediaPost – August 2010

iModWPAdmin

Aug 23, 2010

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Study Shows Consumer Spending Patterns Still in Flux Across Product Categories

[excerpt] Having weathered the recession, people are still wary about spending in the future. And while much is still uncertain, marketers who want to be successful in the post-recession era should begin figuring out what the “new normal” is going to be.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy