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MarketingProfs – November 2011

MarketingProfs – November 2011

iModerate Author

Nov 22, 2011

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Shoppers Gearing up for Cyber-Monday Deals

[excerpt] Cyber Monday is  gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of  surveyed consumers say they plan  to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to  shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA