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Marketing News – March 2006

Marketing News – March 2006

iModWPAdmin

Mar 23, 2006

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In an Instant: More Researchers Use IM for Fast, Reliable Results

[excerpt] As online research builds momentum as the most popular type of marketing research today, instant messaging (IM) is picking up a following of its own within the online research community.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA