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Marketing News – March 2006

Marketing News – March 2006

iModWPAdmin

Mar 23, 2006

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In an Instant: More Researchers Use IM for Fast, Reliable Results

[excerpt] As online research builds momentum as the most popular type of marketing research today, instant messaging (IM) is picking up a following of its own within the online research community.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy