//

‘A little help from my brands’ featured in MediaPost

‘A little help from my brands’ featured in MediaPost

iModerate

Jan 05, 2015

Share It

MediaPost Marketing Daily section recently featured a blog written by Partner and Head of Marketing Adam Rossow that discusses how consumers’ brand preferences shift when they’re experiencing a low sense of control, such as in times of economic downturn or poor health. The article dives into how brands can position themselves in this space, and features a few that are doing so particularly well.

Read the full article >>>

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service