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iModerate to be the Presenting Sponsor at the Colorado American Marketing Association’s Conference

iModerate to be the Presenting Sponsor at the Colorado American Marketing Association’s Conference

iModWPAdmin

Apr 14, 2008

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Denver, Colorado (April 14, 2008) – iModerate, the research industry’s sole provider of live, online, one-on-ones will be the presenting sponsor at the Colorado American Marketing Association’s upcoming event in Denver, Colorado. This one day event, themed “Data to Decisions-How to Drive Actionability in Research,” will be held on May 14, 2008 at the Courtyard Marriott in Cherry Creek.

Jennifer Drolet, VP of Client Services for iModerate, will be presenting a case study which shows how live, online, one-on-one sessions allowed our client to win new business. This interactive conference encompasses a number of other presenters including representatives from Millward Brown, Molson Coors, S.C. Johnson and eBags.

This one day event appeals to both research specialists and business managers looking into research as an avenue for development. Topics of specific interest to business managers include how to use motivational research to get into their customers’ heads, integrating marketing and market research, using online research methods, segmenting the market to improve business and how to evaluate social marketing initiatives. For market researchers the focus will be on improving the application of methods to business needs. Topics of interest include new motivational methods, online methods, online qualitative, integrated marketing and improved reporting skills.

“This event will be educational for all of us in the market research and business fields,” says Carl Rossow, Founder of iModerate Research Technologies. “We are extremely pleased to be participating.”

About iModerate Research Technologies
iModerate launched in late 2005 to help bring qualitative insight to online quantitative surveys. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed us to establish ourselves as a leader in market research innovation. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities through innovation. iModerate is based in Denver, Colorado.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition