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iModerate® Launches New Line of Research Products

iModerate® Launches New Line of Research Products

iModWPAdmin

Apr 23, 2007

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Denver, CO. (April, 2007) – iModerate®, a leading online market research technology company, recently introduced their Research>iMpact line of products to the marketplace. The nine products that comprise the Research>iMpact line are, Ad>iMpact, C-Sat iMpact, Idea>iMpact, Tracking>iMpact, Messaging>iMpact, Placement>iMpact, Name>iMpact, Package>iMpact and Survey>iMpact. All of these products utilize iModerate’s proprietary technology and methodology to help clients add in-depth qualitative insight to standard online quantitative surveys. Each solution works seamlessly within virtually any online survey, and centers around iModerate’s real-time, professionally moderated, one-on-one interview sessions.

The Research>iMpact product suite was born out of a compelling market need for specific, adaptable solutions that meet the unique demands of various individual studies. The introduction of this line will allow clients to match their particular research need with iModerate’s corresponding product, and go confidently forward with a solution tailor made for their study. Moreover, each product is also customizable in terms of number of sessions and reporting options.

“We are thrilled to be able to offer our clients the solution they have come to depend on, in a line of products that suits their needs,” said Carl Rossow, iModerate’s founder. “The Research>iMpact line of products are a tremendous enhancement for online projects, and we look forward to building on this line in the future.”

About iModerate Research Technologies
iModerate launched in late 2005 to help bring qualitative insight to online quantitative surveys. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed us to establish ourselves as a leader in market research innovation. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities through innovation. iModerate is based in Denver, Colorado.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy