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iModerate Announces New Foreign Language Capabilities

iModerate Announces New Foreign Language Capabilities

iModWPAdmin

Jan 27, 2010

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Denver, Colorado (January 27, 2010) – iModerate Research Technologies, a leading online qualitative research firm, announced its new global language capabilities today.

The ability to conduct online qualitative research in any language was born out of a compelling need from their clients who offer products and services around the world. With the launch of their latest software, iModerate can now administer its online, one-on-one, qualitative discussions in any dialect. This capability stretches across both their hybrid solution, Research>iMpact, and their stand-alone qualitative solution, Optimum!nsight.

“In order to service our clients’ worldwide initiatives we had to overcome the language barrier, said Carl Rossow, co-founder of iModerate. “Now that our moderators can carry out conversations across the globe there is nothing holding us back from gathering insight from any audience.”

About iModerate Research Technologies
iModerate Research Technologies listens, connects and digs deeper with consumers online to provide the research story organizations need to win in the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms and prominent organizations strengthen their research results. Focused on providing customized qualitative solutions, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado. For more information please visit www.imoderate.com.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy