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How to conduct budget-friendly market research – Article on Inc.com

How to conduct budget-friendly market research – Article on Inc.com

iModerate

Dec 17, 2015

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Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up with Christina Desmarais of INC.com to discuss conducting research on a budget. Read the article for ten helpful tips to gauge customer sentiment without breaking the bank.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service