//

Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

iModerate

Jun 29, 2015

Share It

iModerate’s research on consumer perceptions of Netflix, Hulu, and Amazon’s streaming services was featured in a recent article in Adweek. Check out the article to learn what makes Netflix so appealing, and where the other two streaming services have opportunities to improve.

Click here for the full article>>>

Missed the Brand Wars report? Find it here.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske