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Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

iModerate

Jun 29, 2015

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iModerate’s research on consumer perceptions of Netflix, Hulu, and Amazon’s streaming services was featured in a recent article in Adweek. Check out the article to learn what makes Netflix so appealing, and where the other two streaming services have opportunities to improve.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA