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Greenbook – March 2013

Greenbook – March 2013

wickcreative

Mar 05, 2013

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Achieving true engagement and consumer-centric marketing goes beyond just the sales and marketing departments.

[excerpt] Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional one-way sell just won’t work.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske