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GreenBook interviews Jen Drolet about future of qualitative research

GreenBook interviews Jen Drolet about future of qualitative research

iModerate

Oct 01, 2014

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Qual at Quant Scale: The iModerate Vision for the Future of Consumer Research

Jen Drolet, Managing Partner of iModerate, catches up with Lenny Murphy of GreenBook to discuss the field of qualitative research, from its infancy stages to the diverse landscape that exists today. Looking forward, Jen discusses iModerate’s commitment to innovation.

 

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association