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GreenBook interviews Jen Drolet about future of qualitative research

GreenBook interviews Jen Drolet about future of qualitative research

iModerate

Oct 01, 2014

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Qual at Quant Scale: The iModerate Vision for the Future of Consumer Research

Jen Drolet, Managing Partner of iModerate, catches up with Lenny Murphy of GreenBook to discuss the field of qualitative research, from its infancy stages to the diverse landscape that exists today. Looking forward, Jen discusses iModerate’s commitment to innovation.

 

iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere