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Got Customer Commentary? – featured in Target Marketing

Got Customer Commentary? – featured in Target Marketing

iModerate

Dec 02, 2015

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The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The success equation for anyone doing business today demands customer-centricity. Just look at the “Customers 2020” report that shows customer experience will overtake price and product as the key brand differentiator by 2020. That crystallizing fact puts the need to optimize the customer experience — namely making sure that every experience with your brand matters — atop the CMO’s 10 commandments.

How can you take advantage of the vast amount of customer commentary at your fingertips and leverage it to improve your customers’ experiences?

Check out the article here >>>

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide