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‘Got commentary? 4 steps to feed it into the CX machine’ featured in Business 2 Community

‘Got commentary? 4 steps to feed it into the CX machine’ featured in Business 2 Community

iModerate

Apr 16, 2015

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Business 2 Community recently featured an article written by Partner and Head of Marketing Adam Rossow that outlines four steps companies can take, starting today, to transform their consumer feedback into an improved customer experience.

Read the article here >>>

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske