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‘Got commentary? 4 steps to feed it into the CX machine’ featured in Business 2 Community

‘Got commentary? 4 steps to feed it into the CX machine’ featured in Business 2 Community

iModerate

Apr 16, 2015

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Business 2 Community recently featured an article written by Partner and Head of Marketing Adam Rossow that outlines four steps companies can take, starting today, to transform their consumer feedback into an improved customer experience.

Read the article here >>>

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy