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Geekwire article on movies featuring iModerate

Geekwire article on movies featuring iModerate

iModerate

Sep 30, 2014

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Our culture of ‘like’ means there’s no time left to hate 

This piece builds off of iModerate’s research on declining attendance at the movie theater; in particular, the finding that consumers view the lack of risk associated with streaming entertainment as a key motivator to stay home instead of spring for a ticket to a movie that they may not even enjoy. The author explains that we’re a “society shifting from ‘Let’s see how we like it’ to ‘We already know we will,'” and points to the fact that we’re constantly checking reviews to prevent experiencing uncertainty.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service