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Entrepreneur article on social engagement featuring iModerate

Entrepreneur article on social engagement featuring iModerate

iModerate

Feb 20, 2015

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A recent Entrepreneur article, ‘7 Ways to Set Your Twitter Feed on Fire’  features research conducted by iModerate and Chadwick Martin Bailey on how social media engagement impacts the purchase behavior and recommendations of consumers.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition