//

When electric shocks are preferred over quiet solitude – Quirks article

When electric shocks are preferred over quiet solitude – Quirks article

iModerate

Oct 14, 2014

Share It

Our Director of Insights and Analysis, Sonya Turner, dives into the findings from a Harvard and University of Virginia study which showed that people do not like to be alone with their thoughts, so much so that they’d prefer to endure an electric shock than to sit alone for a negligible amount of time. Sonya explores the implications of this fear of introspection for both our culture and the market research industry, and discusses the strengths of iModerate’s cognitive framework ThoughtPath in unlocking what’s behind consumers’ experiences, perceptions, and identities.

Read the full article

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy