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Stores rejoice as dads take their kids shopping – research featured in Retail Wire

Stores rejoice as dads take their kids shopping – research featured in Retail Wire

iModerate

Sep 16, 2015

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We recently wrapped up research on the emotional factors at play when dads make impulse purchases for their kids. Check out the article on Retail Wire to learn what makes dad impulse buy, and how brands and retailers can leverage those emotions to drive purchases.

Check out the article on Retail Wire >>

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Jessica Kettler, Manager of Online Research, John Deere