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ColoradoBiz – October 2010

ColoradoBiz – October 2010

iModWPAdmin

Oct 23, 2010

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Colorado’s Top 25 Most Influential Young Professionals

[excerpt] In 2004 he realized a need for organizations and companies to glean more insight from online surveys, so he co-founded iModerate Research Technologies, a qualitative research firm that allows online chats to be incorporated into a survey.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research