//

ColoradoBiz – August 2007

ColoradoBiz – August 2007

iModWPAdmin

Aug 23, 2007

Share It

Tech Start-Up of the Month – iModerate LLC

[excerpt] “When we were conducting online surveys… we found that we weren’t getting enough information from the respondent,” Rossow said. “So we set out to develop a new methodology.”

Read full article »

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition