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CNBC – August 2010

CNBC – August 2010

iModWPAdmin

Aug 23, 2010

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Study Shows the Large Impact That Consumers’ Environmental Concerns Have on the Packaged Beverage Industry

[excerpt] BeveragePulse.com study by Concept Catalysts and iModerate Research Technologies found that 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment. The free study also shows that recycling was cited frequently (45%) as the most important environmental concern for packaged beverages.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association