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Cactus Call – February 2007

Cactus Call – February 2007

iModWPAdmin

Feb 23, 2007

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The New Communication Craze

[excerpt] The anecdotal form of communication found in these mediums is a direct representation of the consumer’s “true voice” – the public’s sentiments in their own words – and it is quickly becoming the most sought after form of feedback in regards to products, brands, advertising and messaging.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA