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Breakthrough Online Research Company Launches Today: Pioneers Revolutionary Product

Breakthrough Online Research Company Launches Today: Pioneers Revolutionary Product

iModWPAdmin

Jan 23, 2005

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Denver, CO. – iModerate®, an innovative online research company, recently introduced its new proprietary technology which adds power and depth to online research, to the marketplace. iModerate’s product is an online tool which allows researchers to incorporate real-time, in-depth, one-on-one, interviews with highly-trained moderators into an online survey.

Ideal for a wide range of research projects including ad tests, brand, image and message tests, as well as tracking studies, iModerate gives clients a high quality, cost-effective tool to meet their needs when budgets do not allow for the employment of both surveys and focus groups. “iModerate was created to get more out of online data, giving clients deeper insights to allow them to make more informed decisions,” says Joel Benenson, CEO of iModerate. “We are ecstatic about the doors iModerate opens for the research industry, and the numerous benefits it provides our clients.”

iModerate stands alone in the market as the first and only company to incorporate a one-on-one interview session into an online survey. The technology works seamlessly with other data collection tools, which allows clients to use iModerate while retaining their current survey research provider.

About iModerate Research Technologies

iModerate was founded in 2005 by market research professionals Joel Benenson and Carl Rossow, and is located in Denver, Colorado. The methodology and progressive software are a result of years of research and development by industry veterans including analytical experts and field operations specialists. iModerate is a proud member of both the Market Research Association and the American Marketing Association.

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA