Articles

Latest from Articles

9 types of research bias and how to avoid them – featured in Quirks

Seasoned research experts know that bias can find its way into any research program – its naïve to think

Read Now

Prime Day: Why Amazon gives away video content – article in Forbes

iModerate’s Brand Wars: Streaming Services research was recently featured in a Forbes.com article regarding the internet video space and

Read Now

Wearables are a game-changer in market research – article in MarketingProfs

From Fitbits to the Apple Watch to eyeglasses to clothes and even smart jewelry, smart wearable devices are poised

Read Now

Why Netflix reigns supreme – Article in USA TODAY

USA TODAY, as part of a cord-cutting series, featured iModerate’s research on consumer perceptions of Amazon, Hulu, and Netflix

Read Now

Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

iModerate’s research on consumer perceptions of Netflix, Hulu, and Amazon’s streaming services was featured in a recent article in

Read Now

4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

There’s no better model than nonprofits for learning how to cultivate passionate and loyal “customers.” Nonprofits are masters of

Read Now

Marketing to the new (self-identified) middle class featured on CMO.com

Customer segmentation is at the heart of every marketing program. And even with the litany of new social, behavioral,

Read Now

‘Checking your blindspots’ featured in GreenBook

GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will

Read Now

‘Got commentary? 4 steps to feed it into the CX machine’ featured in Business 2 Community

Business 2 Community recently featured an article written by Partner and Head of Marketing Adam Rossow that outlines four

Read Now

The Hub takes Five Minutes with Adam Rossow, Partner and Head of Marketing

Adam Rossow, Partner and Head of Marketing at iModerate, was recently featured in The Hub’s Five Minutes With series. Check out

Read Now

Entrepreneur article on social engagement featuring iModerate

A recent Entrepreneur article, ‘7 Ways to Set Your Twitter Feed on Fire’  features research conducted by iModerate and

Read Now

How the ‘why’ of Net Promoter Score unlocks its true potential

Join us February 11th for a Brand Manage camp webinar with Adriana Smith of Reliant Energy and Lisa

Read Now

Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association