Oct 23, 2007
[excerpt] The use of IM as a qualitative research platform has given the industry an innovative means to converse with respondents online during traditionally static surveys. In that regard, this platform and the accompanying methodology help add a story to the statistics by delving deeper into the motivations and reasoning that comprise respondent answers.
iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.
, Director of Marketing Research, Consumer Electronics Association
©2016 iModerate. All rights reserved.