//

Alert! – April 2007

Alert! – April 2007

iModWPAdmin

Apr 23, 2007

Share It

Improving the Respondent Experience through Innovation

[excerpt] Involving consumers in various aspects of marketing, advertising and product development is now an important undertaking for many companies. To that end, everyday customers are wearing a variety of hats – that of consultant, innovator and creator just to name a few. The game has changed, and so to have our expectations.

Read full article »

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research