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Alert! – April 2007

Alert! – April 2007

iModWPAdmin

Apr 23, 2007

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Improving the Respondent Experience through Innovation

[excerpt] Involving consumers in various aspects of marketing, advertising and product development is now an important undertaking for many companies. To that end, everyday customers are wearing a variety of hats – that of consultant, innovator and creator just to name a few. The game has changed, and so to have our expectations.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association