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AdWeek article on wearable tech featuring iModerate

AdWeek article on wearable tech featuring iModerate

iModerate

May 19, 2014

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Nike FuelBand and Other Health Wearables Have Branding Issues

Judging from iModerate’s data, it’s possible that Nike has decided that creating awareness to move enough $149 FuelBand retail units wouldn’t be worth the marketing dollars.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy