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A powerful new insights solution gets thousands of dads to share their story

Upcoming Webinar: Deconstructing dads in the aisle

iModerate

Jul 13, 2015

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Join us as we dissect dads’ “on a mission” approach in the aisle. Based on new research findings, we will share tips brands and retailers can use to bolster impulse buys as well as introduce you to (iM)merge, a new solution that can target audiences and get feedback at scale for your business.

Dads are increasingly taking on the role of primary shopper for the household. And while that trend has many benefits for brands and retailers, their aversion to browsing means the impulse buy, a major source of revenue for these companies, often falls by the wayside.

With feedback collected from thousands of dads, Julia Eisenberg of iModerate will break down dads’ experiences with impulse buys and illuminate how you can tap into your audience of choice.

Attendees will learn:
• The anatomy of an impulse buy
• How to get insight at scale from any audience
• How to get dads to make these spur-of-the-moment purchases

Click here to register to join us Wednesday August 5th, 12:00-1:00 PM MDT.

 

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition