9 types of research bias and how to avoid them – featured in Quirks

9 types of research bias and how to avoid them – featured in Quirks


Aug 26, 2015

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Seasoned research experts know that bias can find its way into any research program – its naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources of bias to deliver the highest-quality research possible?

Check out the article in Quirks to learn about the 9 types of bias and how to avoid them in your next research initiative.

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide