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4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

iModerate

Jun 22, 2015

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There’s no better model than nonprofits for learning how to cultivate passionate and loyal “customers.” Nonprofits are masters of engagement, often finding creative ways to do more with less. They also know how to spur their constituents to action, grow their support base and maintain those supporters for life.

Whether you’re selling tacos or technology, your business may have more in common with nonprofits than you realize. How can nonprofits make your business better? Read the article and learn four lessons about marketing your product.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy