News & Events

Latest from News & Events

Michael Steinberg Selected to Lead Global Sales

NASHVILLE, Tennessee (January 16, 2017) – 20│20 Research, a global research technology and service firm, has appointed Michael Steinberg to

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20|20 Research Acquires iModerate

NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring iModerate,

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Webinar: How Hybrid Research Drives Penske Forward

Data or consumer context? Quantitative or qualitative? It’s a choice insights professionals are used to making, even as the benefits

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Airbnb vs. Hotels: New iModerate Study Reveals Key Purchase Drivers

Airbnb is growing at an explosive rate and gunning to become a full-blown hospitality brand, putting even more pressure on

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iModerate Ranks Among the Most Innovative Market Research Companies in the World

DENVER – June 9, 2016 – iModerate, a progressive insights agency, has been recognized for the fourth time as one

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Using layered approaches for better qualitative research

Editor’s note: This article was originally published in Quirks. Conventional research wisdom tells us that, prior to beginning any sizeable

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iModerate adds two veteran insights professionals to client development team

DENVER – April 13, 2016 – iModerate, a progressive insights agency, welcomes Michael Steinberg and Steve Dodge to the client development

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Qualtrics and iModerate partner to combine qualitative and quantitative data, opening the door to deeper insights

DENVER – April 13, 2016 – Qualtrics, the world’s leading enterprise insight and survey platform, and iModerate, a progressive insights

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iModerate Retail Research featured in MediaPost

Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the article

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New Retail Study by iModerate Reveals Secrets to Mastering the In-Store Experience

DENVER – March 30, 2016 – A new research study by iModerate, a progressive insights firm, reveals that most consumers

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iModerate’s retail study featured in Chain Store Age

Chain Store Age featured iModerate’s research on brick and mortar stores and the customer experience in a recent article. Check out

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10 ways business intelligence can help your organization, MarketResearch.com article features Adam Rossow

A recent article in MarketResearch.com on 10 ways that business intelligence can help your organization features a tip from Adam

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Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske