Step 1
Respondents enter Optimum!nsight via the site's homepage and log into their specific study.
Step 2
Respondents answer a few quantitative pre-questions to establish key metrics.
Step 3
Respondents view the selected media in a secure, high-quality format.
Step 4
Respondents answer a few post-questions to measure stimuli impact.
Step 5
Respondents enter the interview session and a live, professional moderator immediately engages them in a 17-20 minute in-depth interview. Moderators work off a discussion guide developed collaboratively with the client prior to project launch. Furthermore, moderators are able to view the respondent's pre- and post-stimuli responses to key questions.
