Time Magazine - November 2008
Mark Halperin's Final Campaign Report Card
[excerpt] They used the latest sophisticated techniques, married with old-fashioned political common sense to do what good pollsters do in a winning campaign: find the right language to explain what the candidate already believes, and target vulnerabilities in the opposition to destroy them.
Market Research Event Blog - October 2008
iModerate featured at the IIR Market Research Event
Check out two videos from the 2008 Market Research Event featuring iModerate... They both refer to our joint presentation with Digitas at the event entitled "Ensuring the Consumer's Voice Shines Through: Lessons Learned from the World of Hybrid Research."
Quirks - July 2008
Navigating the Online Qualitative Landscape
[excerpt] Over the past decade, a number of methods and solutions have emerged that marry qualitative with the online space, creating an ever expanding array of options to meet researchers' needs.
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QRCA Views - May 2008
IM for Research: The Platform Behind Online One-On-Ones
[excerpt] The IM environment provides the type of straightforward dilogue that researchers clamor for, and much of it is the result of a respondent who is comfortable, stimulated and engaged.
Alert! - October 2007
Is IM-Based Research Really What It's Cracked-Up To Be?
[excerpt] The use of IM as a qualitative research platform has given the industry an innovative means to converse with respondents online during traditionally static surveys. In that regard, this platform and the accompanying methodology help add a story to the statistics by delving deeper into the motivations and reasoning that comprise respondent answers.
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