Events
CASRO Technology Conference
June 3, 2010
Their recent study tested the usability of different tools to assess if implementing a more automated form of text analysis would help distill the qualitative insight of iModerate's online one-on-one chats in a compelling manner. The presentation examined the methodological inconsistencies between text analytic software and traditional analysis, and provided examples of the tools' shortcomings in the qualitative realm.View the presentation
