Events
Webinar - Kaiser Permanente's Thriving Ads
May 5, 2010
This webinar took a look at the research story behind one of Kaiser’s boldest advertisements, “Saturday”. The presentation focused on how Kaiser was able to dig deeper with iModerate's hybrid research solution and understand the underlying perceptions and ideas the respondents had about the advertisement.Jack Bookbinder, Senior Market Research Consultant at Kaiser Permanente, and Christine Tchoumba, Senior Director of Client Services at iModerate Research Technologies, gave a behind the scenes look at their research efforts and provided insight that can also help you get the most from your research initiatives.
Discussed in this session:
- The intricacies of Kaiser’s “Thrive Campaign” and the real world outcomes of the advertising research conducted for “Saturday”
- How Kaiser was able to add the consumers’ voice to the data
- What you can do to ensure your research goes deeper so you can make more informed decisions
