Inside View - September 2007
Hybrid: What Does it Mean to Market Research
[excerpt] The sessions occur in an "instant messesnger"-type environment, and help clients complete the research story by adding qualitative insight to quantitative data. iModerate, and online research technology firm created this innovative qualitative add-on.
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ColoradoBiz - August 2007
Tech Start-Up of the Month - iModerate LLC
[excerpt] "When we were conducting online surveys… we found that we weren't getting enough information from the respondent," Rossow said. "So we set out to develop a new methodology."
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Alert! - April 2007
Improving the Respondent Experience through Innovation
[excerpt] Involving consumers in various aspects of marketing, advertising and product development is now an important undertaking for many companies. To that end, everyday customers are wearing a variety of hats - that of consultant, innovator and creator just to name a few. The game has changed, and so to have our expectations.
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Cactus Call - February 2007
The New Communication Craze
[excerpt] The anecdotal form of communication found in these mediums is a direct representation of the consumer’s "true voice" - the public's sentiments in their own words - and it is quickly becoming the most sought after form of feedback in regards to products, brands, advertising and messaging.
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The Frame - January 2007
Spot Success: Online Surveys Become Interactive With Chat Feature
[excerpt] The sessions add a layer of freedom to the survey process. Participants confirm that they enjoy and appreciate the opportunity to interact with a live moderator and answer questions candidly and without restraint. "Being interviewed was nice because it gave me a chance to clarify opinions that I had stated previously. It's nice to have a chance to be heard.”
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